Friday, June 18, 2004

Photoshop Eight Point What?

I just installed Photoshop CS on my computer at work, and I’m ready to say I’ve had enough. Does marketing know no boundaries? I mean we’re talking about software version numbers here. What’s next, using the source code itself as a branding platform?

Apparently Adobe is calling Photoshop 8.0 "Photoshop CS," because it wants to -- and I quote -- “communicate that, in addition to being available on its own, Photoshop CS is also available as a part of Adobe’s new Creative Suite,” but what about the people who just want to know whether or not this version is newer than Photoshop 7.0?

Do you know that when I moved back to using a PC after using a Mac exclusively for several years it took me months to figure out that Windows XP was actually newer than Windows 2000? It was full year before I fully grasped the concept that it was newer Windows ME (Late at night, actually, when I drift into that middle space between consciousness and sleep, I sometimes even have doubts about this, and I have woken sweat-soaked from several nightmares thinking that maybe I didn't have the latest version of the greatest operating system on the planet).

When I first started using Dreaweaver and went to buy a book on the program, I actually bought a book on Dreamweaver 4, thinking, “Oh, well, I’m using Dreamweaver MX right now, but I’m sure we’ll be upgrading to Dreamweaver 4 soon enough, and I want to be prepared.” What can I say? Maybe the Dreamweaver 4 book just looked newer than the Dreamweaver MX book. Maybe I’m just retarded.

Maybe I just wrote this post to see if ads for Photoshop and Dreamweaver will show up in the Google ads at the top of the page.

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