Contrary to Popular Belief
[A Picture is Worth a Thousand Words. . . ]
Contrary to popular belief, a picture is worth considerably less than a thousand words. Depending on fluctuations in the iconography market, imagery actually trades at a rate of about 27 words per picture.
That is not to say, however, that there have not been times when pictures were valued much more highly. In the early days of photography, for instance, the first daguerreotypes were known to net up to 4,000 words. Prior to the anti-pornography regulations of the early 1960s, it was not unheard of for a picture to trade for as many as 315 words. Similarly, with the inception of the World Wide Web in the mid to late nineties, the near geometric growth of cyber porn occasionally inflated picture values over the 100-word mark for the first time in decades.
Nonetheless, the steady increase in consumer photography and technology has greatly devalued the picture. This phenomenon, which iconography market scholars have termed the "Cheese Curve," was demonstrated most starkly in the recent explosion of digital photography, which peaked on December 26, 2003. On this date--known as "Black Thursday" in picture trading circles--when consumers first put to use those Christmas presents that had set new records in digital camera sales, the market was actually flooded with hundreds of pictures that were barely worth a fraction of a word.
Over the same time, developments in the field of language have also taken their toll on the picture's word-value. The regular use of nouns as verbs, for instance, which has been gaining in popularity since the mid 80s, has downgraded the picture at a steady rate of .32 words per year. The general acceptance of slang terms into the formal lexicon has also had a tremendous impact on the market. The first time a white person said "for shizzle my nizzle" in a public forum, for instance, picture value plumetted to a near all-time low of 4 words per picture.
Accordingly, many iconography brokers claim that today's real market for the picture lies in numbers. For despite countless mathematical developments over the centuries, the number-value of a picture has actually risen steadily. Here, the impact of photography and technology runs in the opposite direction. While once pictures had little if any number value beyond their basic (and often unrecorded) measurements, photography introduced values for F-stop, shutter speed, aperture, which have since been joined by new digital numbers such as date-stamping, resolution, and Pantone color value.
Still, some insist that it's time to abandon the picture market altogether, claiming that impending global conflict and environmental degradation threaten to revert civilization back to stone-age-like conditions, in which pictures will once again be used strictly for the purposes of one-to-one iconography. If they're right, then perhaps we'll once again see the day when pictures and words are equal and interchangeable.
